A leading Pharmaceutical Company in Nigeria has unveiled veteran Nollywood stars Rachel Okonkwo popularly known as ‘Nkolika nwa Nsukka’ and Chigozie Atuanya as the brand ambassadors for its anti-malarial brand, Luter.
At the contract signing event held at the company’s corporate head office located in the Amuwo Odofin area of Lagos, Rachel Okonkwo expressed joy in taking up the ambassadorial role.
“I am blessed and honored to be in your midst today. Picking a brand ambassador is not a joke. I am also thrilled to know that my core values and moral standards align with that of the brand making it easier for me to be selected to represent the brand”, the actress said.
On his own part, Chigozie Atuanya said that he was thrilled to be associated with Luter brand. In his words, “I am someone who believes in action, and I must say that I’m ready to take up this mantle. I will do what is right to make sure that we deliver. We’ll pass the message to wherever they really want us to take it.
Thank you very much.”Earlier in his opening remarks, the Managing Director of Phamatex Nigeria Limited, Chief Joseph Ebowusim stated that the ambassadors were carefully chosen because their personalities align with that of the company. According to him, “We take pride in the quality and standard of our products, which are reflected in the quality of our corporate edifice.
This collaboration with the new ambassadors has come at a time when our company as a brand is making great leaps and in-roads in the Nigerian pharmaceutical industry”. In his contribution, the Director Sales and Marketing of Phamatex Nigeria Limited, Pharm. George Friday (MAW) stated that Phamatex Nigeria Limited and its parent company, Hovid were known for quality and innovation which explains why its brand are available in all continents of the world and that Luter antimalarial is another quality product from Hovid.
Also contributing, the Director sales and marketing (Ethicals), Phamatex Nigeria Limited, Pharm. Emeka Ezeani maintained that Luter is cost effective and a trusted brand to treat malaria.The Luter brand manager, Dr. Charles Okafor stated that Luter is a unique quality antimalarial that treats malaria at the first attempt. According to him, “We have introduced the product to provide value for Nigerians at an affordable price.