Desperados, the renowned beer brand known for its bold and adventurous spirit, has announced an exciting new collaboration with Nigerian music sensation Ladipoe, alongside the innovative streetwear label Cruise Gang. This partnership marks the launch of a unique collection designed for the unusual.
Ladipoe, known for his distinctive sound and lyrical prowess, has consistently pushed the boundaries of what it means to be an artist in the Nigerian music scene. From his breakout hits to his continued success as a leading figure in Rap and Afrobeats, Ladipoe has always embraced his uniqueness, making him the perfect face for this collaboration.
The Desperados x Cruise Gang collection is part of the brand's ongoing ‘Go for the Unusual’ campaign, which encourages fans to embrace unorthodox experiences and express themselves freely. This limited-edition merchandise line is designed to resonate with those who, like Ladipoe, are unafraid to stand out and make bold statements.
Each piece is characterized by vibrant, playful designs that embody the adventurous ethos of Desperados and the avant-garde approach of Cruise Gang. The combination of edgy graphics and imaginative patterns offers a fresh take on contemporary fashion, perfect for those looking to add a touch of originality to their wardrobe.
“Ladipoe is a true representation of what it means to go for the unusual,” said Aboyowa Ikpobe, Brand Manager of Desperados. “His creativity and willingness to break the mold align perfectly with Desperados' commitment to playful experimentation. We’re thrilled to collaborate with him and Cruise Gang on this one-of-a-kind collection.”
Ladipoe also expressed his excitement about the partnership, stating, “This collaboration is all about embracing your individuality and making a statement. The designs reflect the same energy and boldness I bring to my music, and I’m excited to see how fans will rock these pieces.”
The Desperados x Cruise Gang collection is available for a limited time and is expected to sell out quickly. Fans of Ladipoe, Desperados, and Cruise Gang are encouraged to explore the collection and secure their favorite pieces before they’re gone. Follow @desperadosng on Instagram to discover the new collections and how to grab yours!